STYLE: Business As Usual Summer Launch

A simple yet strong line of product was recently dropped by the man, Frank The Butcher, and there are a few things to point out about the launch. Frank The Butcher did not rush this product and paid very close attention to detail. The initial collection consists of  streetwear basics like hoodies, crews and tees. Alongside the clothing collection, BAU will also be debuting a project featuring all original music. The Business As Usual is nothing new to knowledgeable hip hop heads as it's the name of the 1990 EPMD album but Frank branded the once album name to an entire lifestyle- innovation. The BAU clothing, now acts as a representation of that lifestyle. You can cop some of the pieces from Reed Space and Bodega.