Style
FASHION: Pinktober: Shopping for a Good Cause
October is a lot more than Beerfests, trees changing colors, and trying to decide who you're dressing up as for Halloween. It also serves as a time to raise awareness about breast cancer, a disease that affects everyone directly and indirectly. We think the need to raise awareness and fight this specific cancer stems from the fact that, we love and care for our moms! Even though the disease can also develop in males.For the month, many corporations and associations try there best to advocate education through any means.
Learn More...Breast Cancer Foundation

In the world of fashion, as with the NFL example, many companies feature clothing and accessories for the month. They aren't necessarily pink apparel but support the cause through proceeds and donations (not that there's anything wrong with pink).
Here are a few spots we like carrying Breast Cancer Awareness material
Anne Taylor's Loft : On top of the clothing and accessories, Loft has a Loft Cares Card where 90% of the profits go to the Breast Cancer Foundation.
Bloomingdale's : While you're on the site, browse through videos from survivors like singer/musician Sheryl Crow and others.
ROCK A PINK RIBBON! In reality or on your social networks
Also in NYC the Empire State Building will be illuminated from October 14-16. On instagram, @couchsessionsart, Show us your support and help educate the masses by sending pics of the Empire State and other buildings or landmarks trying raise awareness.