We all know that our friends at Nooka have changed the game when it comes to watches. Flipping the script the way we read time was only the beginning. Now the company is trying to do the same thing for your phone as it did to your watch with the Nooka App that dropped this week. The App brings the base-10 Nooka display to your phone, and allows you to customize the face, and colors. It contains a world clock and a timer as well. Check it.

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And if you want more information about Nooka, check out the interview we did with the creator, Matthew Waldman, a few years ago.

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Matthew Waldman has deconstructed time. His Nooka watch designs have revolutionized how we look at time and have taken fire in the streetwear and fashion communities.

As many designers look to the past for inspiration, Waldman looks to the future. His Nooka designs–watches, fragrances, and apparel–look like they would be right at home in on the USS Enterprise. Describing his designs as something that an alien would understand a hundred years later, the Nooka brand is constantly evolving and setting a new standard for design.

We caught up with Waldman at the Red Bull space in SoHo earlier this month, a day after his successful launch party of the Mini Nooka Nooka vinyl toy collection, cristened by such designers as Takahashi Hiroco, Michael Vadino, Atsuo Ogawa and Dustin Canalin of UNDRCRWN.

Find more information about Nooka watches, apparel, toys, and fragrance at Nooka.com.