SCREEN: This Is a Generic Brand Video

Have you ever found yourself being transcendently inspired by a TV commercial only to realize that the commercial was merely trying to sell you a Toyota Corolla, life insurance, or a new burger at (fill-in-the-blank) fast food restaurant?  The man tirelessly and honorably working at a steel manufacturing plant, the women selflessly working at a [...]

March 31, 2014 Jon "Law" Heredia Screen 0


2012-2013 saw the takeover of bank-sponsored bike rentals in almost all major cities.  From London to San Francisco, Chicago to New York, it’s a frequent sight to see hip-minded, environment-friendly millennials strolling the city avenues in a Citi-bike, a HSBC bike, or a Chase bike.  The commonality with all of these bikers is that they [...]

March 28, 2014 Jon "Law" Heredia Screen 0

SHORT FILM: Devil In The Room

Do you know the feeling of waking up in the middle of the night and not being able to move? That feeling of something or someone holding you down rendering you immobile? Yeah, pretty freaky.  Many cultures have attempted to explain this phenomenon.  In the US we have the boogey-man.  In the Philippines it’s due [...]

March 26, 2014 Jon "Law" Heredia Screen 0

SCREEN: Wes Anderson // Centered

Wes Anderson without a doubt is one of my favorite filmmakers.  From Rushmore, to The Royal Tenenbaums, The Life Aquatic, and Moonrise Kingdom Anderson’s exploration of human emotion through fantastical characters have always been on point.  Aside from content and substance, however, Anderson’s aesthetic method of symmetry and ‘center’ stands out uniquely above all.  Check out this really cool [...]

March 24, 2014 Jon "Law" Heredia Screen 0

SHORT DOCUMENTARY: Sonny the 70-Year-Old Bodybuilder

Remember when I could work out in the morning despite having a throbbing hangover.  I remember not having to snooze the alarm 30 times before finally getting out of bed to go to the gym.  But as we get older, more responsibilities kick in, bills, work, family…now working out unfortunately had to take a backseat. [...]

February 18, 2014 Jon "Law" Heredia Screen 0

VALENTINE’S SPECIAL: Cashmere Cat’s Wedding Bells (Official Video)

Normally this post would belong in our music column, but this music video is just too cinematic to ignore its right place in our screen section. Norway’s Cashmere Cat has recently released his solo EP Wedding Bells, and it’s absolutely cutting-edge dope.  Staying true to the experiential trillectro sound, in Wedding Bells, Cashmere Cat weaves through each [...]

February 12, 2014 Jon "Law" Heredia Screen 0

TRAILER: 3 Days To Kill

  Kevin Costner has joined the cast of older actors playing badasses in movies.  You have Liam Neeson the vengeful CIA agent in Taken, Sylvester Stallone // Dolph Lungren // Arnold Schwarzanegger // Bruce Willis the moral yet hired assassins in the Expendables and the list goes on. In 3 Days To Kill, Costner plays [...]

February 7, 2014 Jon "Law" Heredia Screen 0

TRAILER: Robocop

  With the increased use by the government of aerial drones and by corporations of their own manned bots (see amazon delivery drones), it’s only a matter of time before unmanned robots become a common fact of life for us humans. The soon-to-be released, new and improved Robocop will be gracing movie theaters soon.  And [...]

February 6, 2014 Jon "Law" Heredia Screen 0

TRAILER: August Osage County

  All families – rich and poor – have a tinge of dysfunction. And no other play best depicted such dysfunction  than Tracy Letts’ August: Osage County.  The popular dark-comedy play has now moved to the big screen and can be watched in a theatre near you. August: Osage County delves into the relationships between [...]

January 11, 2014 Jon "Law" Heredia Screen 0

SCREEN: Batkid Saves Gotham City By The Bay

  As a native San Franciscan, stories like this make me proud to be from the city by the bay.  The Make-A-Wish Foundation with the help of 13,000 volunteers made a 5 year old Miles’ dream come true.  Throughout his whole life Miles has been the epitome of tough.  He’s battled leukemia for as long [...]

November 22, 2013 Jon "Law" Heredia Screen 0

SCREEN: Soylent – How To Go Thirty Days Without Food or Hunger

  For you busy bees who feel that eating is a chore because it distracts you from being productive, this meal-replacement might just be perfect for you. Soylent is a synthetic soy product fueling the body without any requirement of what we know as food.  (I know…why!?).  All joking aside, Soylent can be the food [...]

November 20, 2013 Jon "Law" Heredia Screen 0

SCREEN: Breaking Bad Season 5 – Hilarious Alternate Ending

  For all you Breaking Bad Fanatics (myself included), here’s a hilarious take on an alternative ending combining the lead roles played by Bryan Cranston in Breaking Bad and Malcom in the Middle.  I find it really cool when actors maintain good relationships with fellow actors despite shows running its course or despite shows being [...]

November 18, 2013 Jon "Law" Heredia Screen 0