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SCREEN & OPINION: Selfies Anonymous

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In 2013, Oxford Dictionary proclaimed the word “selfie” as the word of the year.  As you may have noticed, the ‘selfie’ has moved beyond a simple method of taking a picture of oneself to becoming a worldwide cultural phenomena.  And it’s not slowing down anytime soon.  Celebrities like Ellen takes selfies while hosting the Oscar [...]

July 21, 2014 Jon "Law" Heredia Featured, Screen 2

SCREEN: Samurai Kills It With Soccer Tricks

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In celebration of this year’s World Cup 2014 in Brazil, Japanese Noodle Company Nissin released this very cool ad of Red Bull athlete Kotaru Tokuda dressing up in a Samurai attire and killing it with soccer (or should I say futbol) tricks.  For you soccer fans, this is a must watch as you see the [...]

June 12, 2014 Jon "Law" Heredia Screen 0

SCREEN: Shepard Fairey – Obey This Film

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There’s been a number of films and documentaries based on street-artist, designer, turned cultural icon Shepard Fairey.  However, with Brett Novak’s Obey This Film, we get a first-hand account from the man himself – Mr. Fairey – describing his artistic inspiration and development, to the marketing of his work allowing his art to reach the culturally [...]

June 5, 2014 Jon "Law" Heredia Featured, Screen 0

SCREEN: Just Say No….To The War On Drugs

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Who would’ve thought that our “land of the free” would have the most jailed citizens in the world? This stands true even when compared to Russia or China.  Criminal sentencing for drug possession or use has been a massive failure ever since its inception. People who are arrested and convicted for minor possession are forever [...]

June 2, 2014 Jon "Law" Heredia Screen 0

SCREEN: “Look Up” By Gary Turk

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Do you know anyone who’s entire identity is defined by social media? I’m referring to the person who is extremely confident and poignant in their tweets, stunningly beautiful in their Instagram profiles, hilariously insightful in their Facebook updates. But when you meet that person in ‘real life’, they are a shell of their social media [...]

May 28, 2014 Jon "Law" Heredia Featured, Screen 0

SCREEN: Buddhist Monks Breakdance To The Beastie Boys’ for MCA Day

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To celebrate the birthday of the now-deceased legendary Beastie Boys’ MC, MCA (RIP), Buddhist Monks broke out the linoleum in Manhattan’s Washington Square Park and did the unthinkable – T-flaring, hand-spinning, hand-standing, and more to the classic Beastie Boy cut Ch-Ch-Check It Out.  I always knew that Buddhist Monks were flexible from all the old [...]

May 20, 2014 Jon "Law" Heredia Screen 0

SCREEN: Have The Homeless Become Invisible?

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I hate to admit it but I’m totally guilty of this. Walking down the street and a half block away I see a homeless person leaned up against the wall sprawled out amongst all of his belongings. My mind consciously (or sub-consciously) springs into ‘get-distracted-mode’ focusing a whole block ahead so that I would not [...]

May 5, 2014 Jon "Law" Heredia Screen 0

SCREEN: Water

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As spring approaches to what seemed to be an east coast ‘forever-winter-wonderland’, I’m already looking forward to the sun-soaked, pollen-less summer.  The rooftop Bar-B-Ques in Brooklyn. The ice cream truck posted down the block with its melodic tune repetitively playing.  Watching hipsters play kickball in Williamsburg’s McCarren Park with an extra large styrofoam cup filled [...]

April 25, 2014 Jon "Law" Heredia Screen 0

SREEN: Epic Pen Spinning

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I remember it was ninth grade third period math class I got really good at pen spinning.  Pen spinning – the craft that allows you to appear as if you are intently listening to your teacher, but in reality solely focused on the dexterity of your fingers. Pen spinning – the craft that will allow [...]

April 22, 2014 Jon "Law" Heredia Screen 0

SCREEN: This Is a Generic Brand Video

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Have you ever found yourself being transcendently inspired by a TV commercial only to realize that the commercial was merely trying to sell you a Toyota Corolla, life insurance, or a new burger at (fill-in-the-blank) fast food restaurant?  The man tirelessly and honorably working at a steel manufacturing plant, the women selflessly working at a [...]

March 31, 2014 Jon "Law" Heredia Screen 0

SCREEN: Citi Bike BMX

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2012-2013 saw the takeover of bank-sponsored bike rentals in almost all major cities.  From London to San Francisco, Chicago to New York, it’s a frequent sight to see hip-minded, environment-friendly millennials strolling the city avenues in a Citi-bike, a HSBC bike, or a Chase bike.  The commonality with all of these bikers is that they [...]

March 28, 2014 Jon "Law" Heredia Screen 0

SHORT FILM: Devil In The Room

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Do you know the feeling of waking up in the middle of the night and not being able to move? That feeling of something or someone holding you down rendering you immobile? Yeah, pretty freaky.  Many cultures have attempted to explain this phenomenon.  In the US we have the boogey-man.  In the Philippines it’s due [...]

March 26, 2014 Jon "Law" Heredia Screen 0