When you go to your favorite concert and look around, you’ll notice your fellow show attendees have many similarities. (And I’m not talking about the matching tees you all hopefully bought at the merch table to support your favorite artist!). From fashion, to types of drinks, to dance moves, head bob mannerisms, use of slang, favorite restaurants. Music lovers are fodder for market research focus groups!
This short film by William Garratt is a light hearted and insightful take on the ‘we are who we hang out with’ mentality. I’m interested as to why he did’t include Rap and RnB concerts. hmmm.