ART: Hugo Boss’s Red Never Follows Exhibit at London’s Saatchi Gallery

by Raymond Herrera
Our friends at Berlin based Platoon gave us the heads up on Hugo Boss’s Red Never Follows exhibit.
by Matej Ficko and Raymond Herrera.
To commemorate their 20th anniversary, HUGO celebrates the “adventurous and unpredictable path creativity takes” with a selection of twenty international creators and inventors at the Saatchi Gallery in London. Since the opening on July 31st, more than 60,000 people have already visited the RED NEVER FOLLOWS exhibition at the Saatchi Gallery, and surely many thousands more will follow suit.

Guvenc Ozel created a kinetic installation that turns brain frequencies into a reactive environment. Check out the video…

Berlin based Italian artist Marco Barotti, part of the Plastique Fantastique, created an interactive sound sculpture “The Pulse of London” which reacts to your heartbeat. There are 19 other installations to see for those of you who have no heart.


The Berlin based collective of engineers and artists from Sonice Development have constructed a robot that is part automatic vacuum and part Cy Twombly. A miniature tagger that climbs along the walls of the gallery and draws. If only they could make these faster than cops, and solar powered, and operable with an app. Watch the video after the jump…

Artists included in the exhibition are: Armin Keplinger, Barrett & Taylor, Bart Hess, Daito Manabe, Elektropastete, Elisa Strozyk, Felix Bonowski, Güvenc Özel, Iepe Rubingh, Jeongmoon Choi, Jun Fujiwara, Marco Barotti & Plastique Fantastique, Mark Jenkins, Pierre Debusschere, Pussykrew, Sonice Development, Steffen Seeger, Takahito Irie, Urbanscreen and Victor Ash.

Free to the public, the exhibition will run until September 1st, 2013. You can find out more about it here.