Food & Drink
DRINK: ‘Dropped’…Heineken’s Global Campaign
by Jon "Law" Heredia
What would you do if someone stopped you in the airport and offered to give you an all-expense paid trip to anywhere in the world, with the condition that you leave at THIS MOMENT and the location of where you will be going will be randomly selected by Heineken? Now if I didn’t have a job, a girl, or responsibilities to go home to that would sound like a fair deal!
For the more adventurous types, Heineken recently implemented this clever global campaign — or should I say, social experiment — leaving these crazy and courageous travelers at the mercy of a spin wheel.
According to Heineken —
Are legends born, or made? To find out Heineken®, as part of its latest global campaign ‘Voyage’, is undertaking it’s most daring experiment yet. It is testing what men are truly made of when taken out of their daily lives and dropped into the great unknown. Imagine the situation. You are a highly social character, out-going and confident. You get chosen to go on a legendary adventure – something you have never done before – a new experience that will test your resourcefulness.
This is ‘Voyage’, a new campaign from premium beer brand Heineken® that takes different men from across the world and drops them in remote global locations with nothing but the most basic of supplies and directions. The result is ‘Dropped’ – a series of episodic adventures following our intrepid explorers on their legendary travel experience.
Enjoy the video below!