VIDEO: Lovelife – Your New Beloved
by Gregorio Vincent
Brooklyn via London synth-pop duo Lovelife have debuted a brand new video for their single “Your New Beloved” in preparation for their return to the US for a coast-to-coast tour stopping through this year’s SXSW. Lovelife’s Lee Newell said that he wanted the video, directed by Frederick Lloyd, to reflect how isolating and self reflective a transition as serious as the end of a relationship can be,”and it does exactly that through dark imagery and symbolism. The band wrote the track, taken from their The Fourth Floor EP, in their Brooklyn loft during the throes of Hurricane Sandy, and the anguish imprinted into its sound is tangible.
Checkout the video for “Your New Beloved” below and you can download The Fourth Floor EP for free here.