On Thursday January 31st 2013, Bodega was the global exclusive retailer for the Reebok x Keith Haring collaboration launch. The launch was celebrated with a private, invitation-only, in-store event the evening of the exclusive release. Invitees included friends of Bodega, Boston’s key influencers and fans of Reebok Classic, who had the opportunity to get a pair of Reebok x Keith Haring before anyone else in the world. Continue to read to check the event recap.
“I have been a Keith Haring fan for over 20 years. It is great to see his work that was so influential and different reach a wider audience and reach a different generation of art lovers. It’s great that Reebok is building on their work with the Basquiat project to generate further awareness of the amazing group of talent in New York City during the 80’s, of which Keith Haring was one of the most important. Reebok was huge in the mid-Eighties so they are a great fit for this project.”
– Jay Gordon, Bodega Co- Owner