STYLE: Reebok x Keith Haring Foundation Collection
by Sam del Pilar
We will see Haring’s well-known icons – the antic Everyman, Barking Dog and Radiant Baby – and for the first time, a range of interpretations of unique paintings and drawings, to present a collection that fuses fashion and art and embodies the individuality of this remarkable artist. The distinctive collection features much-loved Reebok Classic silhouettes – the Classic Leather, Classic Leather Mid, NPC II, Workout Plus and Freestyle – that were first introduced during the 1980s, around the same time as some of Haring’s most acclaimed work.
The Reebok x Haring collection features bold, luxe materials and color executions. Fabrication and detail such as chenille applique, flow molded icons, jacquard underlays, removable die-cut components and the use of high-density screen printing and direct embroidery present an adventurous interpretation of Haring’s works, consistent with his characteristically daring and energetic designs.
“ Haring’s artistic style is legendary” said Todd Krinsky, VP of Reebok Classic. “Celebrating creativity is a central goal of our brand, and you see that through our collaborations and partnerships with people who represent innovation in the worlds of art, music and fashion. This collection, and our partnership with the Keith Haring Foundation, allows us to re-imagine the artwork of this ground-breaking genius through a new medium that will appeal not only to his greatest fans but also introduce Haring to a new audience.”
Julia Gruen, Executive Director of the Keith Haring Foundation said, “ Reebok Classic came to prominence at about the same time that Keith’s most iconic imagery was becoming popular around the world. This synchronicity creates a natural affinity between us – a collaboration founded on a passion for accessibility, design, and creativity. With Reebok, we have been able to present some of Keith’s most beloved images in an entirely new, yet authentic, manner, as well as some new designs interpretations of unique paintings and drawings. We firmly believe Keith would be excited to see how his artwork continues to attract attention and resonate with today’s young audiences.”
Haring established his foundation in 1989, its mission being to assist non-profit organizations which provide educational opportunities to underprivileged children, as well as organizations involved in research and care related to AIDS and HIV. Reebok’s collaboration with the Keith Haring Foundation will help support another equally important function of the Foundation –keeping Keith’s visual legacy thriving for today’s young and increasingly diverse audiences.
The new collaboration is the latest in the brand’s popular Affili’Art program, which has produced collections with the likes of Jean-Michel Basquiat and Ryan McGinness. The Reebok x Haring range will preview with an exclusive event, in association with Bodega, in Boston on January 31st, 2013, and will subsequently be available in the best boutiques around the world from February 10th, 2013.