REVIEW: Cloth and Dagger Could Be The Future of Style
by Winston "Stone" Ford
Things things we used to receive back in the day, where someone took a pen (a writing instrument) and wrote something down on paper?
As technology progresses, handwriting will most certainly go the way of MC Hammer and Zubaz pants (in fact, I’m dictating this post right now). Honestly, when was the last time you recieved something handwitten in the mail? I bet most of you guys don’t even have a mailbox.
This attention to detail is what makes San Francisco’s Cloth and Dagger stand out. The service differentiates from other shirt-in-a-box retailers (such as Trunk Club) by going the extra mile, assigning you a personal stylist who will hand select a collection of shirts and sweaters tailored specifically to your style.
Once I signed up, I was immediately assigned Helen as my stylist. Not only can I converse with her via email but I could actually reach her through a direct phone number. Oh really? In this era of cutting costs, the whole personal touch thing is much appreciated.
Now for the actual “crate” of clothes. Here is how it works. You first have a consultation with your stylist, who sets up your profile based on your height, weight, and personal style. Helen actually requested a photo of what I would normally wear in order to tailor the crate specifically to your appereance. Within a week I got my first box of hand curated wares.
The process is pretty simple. They send you a box, you select the shirts that you like, and you send what you don’t like back. You’re only charged for the shirts that you keep.
The shirt selection, however, leaned a little bit more on the plaid side. But with brands such as Penguin and Ben Sherman, the selection was rather superb, if not pricey (average shirt was in the $75 range). After going through the box, (and looking at my budget) I decided to skip the shirts and grab a penguin cardigan sweater (not pictured). There is no obligation to purchase anything that they send, however they do request feedback on the articles of clothing that you don’t like, in order to tailor the crate to your personal tastes.
All in all, Cloth and Dagger was a great experience, and although the little touches won’t replace a brick and mortar store, it’s most certainly a step above a typical website experience.