On his latest video, “All Gold Everything”, James raps about his obsession with gold jewelry over infectious looping production, which complement his slow and deliberate flow. He shouts out the ‘real n*ggas’, the strippers at Oynx and ‘freshman on Instagram straight flexin”, while detesting all the hypebeasts who cater to popularity. And if you have a Twitter account, I’m pretty sure you’ve seen the “popped a molly, im sweatin’ WOO” tweet flooding your timeline. There might not be a more addictive track this year, so expect to hear this at your nearest club or bar. Those looking for over-the-top lyricism should take a hike; this is all flashy. And by just looking at James, he wouldn’t want it any other way.