The Hypebeasts movie is just one testament to how the sneaker culture has penetrated mainstream culture. I was never one to wait in line for a sneaker release no matter how limited the shoe release is. But I have younger friends and even colleagues my age who have camped out for Jordan’s and will camp out for other shoes in the future. Crazy! Enjoy the trailer and did you notice Aldon Smith (San Francisco 49ers linebacker) with his acting cameo?