FASHION: Jennifer Lopez Backs Luxury T-shirt Shopping Site

by Couch Sessions


Jenny from the block stays making moves. The hot mamacita has teamed up with tech entrepreneurs MJ Eng and Brian Lee, and fashion entrepreneurs Erica Zohar and Jeff Marine, to launch, an online shopping destination for limited-edition luxury T-shirts.  Using social media and technology, Teeology will place a curated selection of high-end printed T-shirts, designed by various artists and designers, up for vote by its members, with the winning designs going into immediate production. The site will also offer a permanent collection of basics for men and women starting at $20 in addition to the limited-edition styles, which start at $29.