VIDEO: Truth1585 x Streetwear

Remember the American Legacy Foundations Truth Campaign from back in the day? Well, the anti-smoking campaign is back with their newest project Truth1585. The campaign cleverly targets the streetwear set, with interviews of several store owners talking about their ill experiences with smoking. The candid video (Reed Space’s Jeff Staple admit he stil smokes) follows the owners of such spaces as Boston’s Bodega, UBIQ in Philly, Major in DC, and Alife in NYC and is a part of a larger campaign dropping soon. The use of the word “collection” may hint at some branded Truth apparel in the future. Check it.