GEAR: Jason Markk Shoe Cleaner

With everyone’s obsession with kicks and looking fresh these days, I’m quite surprised that it took so long for the sneakerhead community to take over the shoe care business as well. We were still using the she cleaner our dads used back in the day. Enter Jason Markk shoe cleaners and accessories to change the game.

The folks behind Jason Markk are sneakerheads, so obviously they have an intimate knowledge of not only creating a product that does it’s job, but designed it to stand out from your “father’s” shoe cleaner. Packaged in a discreet shoe box, the cleaners and accessories are designed to blend in with your existing sneaker collection. Smart. Check it. (via Better Than Yours)