I wonder if J*DaVeY reminded Warner Bros. of Prince…too much non-conformity, self-pleasure, different-as-the-norm mentality, and independent to the core. I can’t put my finger on it exactly. Whatever the case may be, their highly anticipated new album, New Designer Drug, will NOT, I repeat, NOT be released on the Warner Bros. label.
If you’re curious as to why, it’ll cost ya. On November 22, J*DaVeY is selling NDD on iTunes for just $2.99. You’re reading that correctly. The music is FREE. What you’re paying for is a digital booklet full of pics, lyrics, and the story behind why they ain’t really foolin’ with Warn-A-Brothas too tough. So yeah, you might wanna sacrifice buying that box of Altoids and take a chance on New Designer Drug.
This new body of work is represented in three parts: a rock and roll heart, a pop soul, and an electronic brain. There is a bit of a druggy ambience, a relaxed yet anxious, adventurous and horny vibe, that seems to carry the entire project. It’s what we’ve come to expect from J*Davey, and they deliver the goods. Repeated listens reward me with all kinds of sonic nuggets that are stuck in my psyche. And that, my friends, is what a good album does, even if it’s a big ole cluster-fuck of genres. The track that embodies this theory the most, and is my favorite so far, is “Kill 4 Fun.”
This album was not an easy listen for me at first. Instead of trying to just enjoy it, I was too busy trying to “get” it. So I shifted gears and decided that I actually wanted to enjoy it rather than de-code it. Lo and behold, not only do I get it, but I love it! Remembering how fun it was to have seen some of these songs performed live (“Queen of Wonderland,” “Rock That Ship,” and “This One” in particular), as well as the overall cohesiveness and confidence of the music, make it easy for me to keep NDD on repeat. And for $2.99, I don’t give a damn how hard times are, there’s no excuse as to why you can’t occupy iTunes and cop this album. It’s a hell of a lot cheaper than smack, and you get the same effects.