LIVE: New Era Heineken Cap Launch, NYC

Photos by Mel D Cole.

Heineken knows what the hell it’s doing.

After a rather successful T-Shirt launch in Los Angeles, the brand set its sights on NYC for their collaboration with New Era, and the …. Snapback. The all black everything logo is a one of a kind piece of headgear, and of course I got that.

On hand for the party was everybody from blogger Herfection to Omarion, to yours truly. Check it.

FTC Disclaimer. The writer has received gifts and compensation from Heineken. For more about Blogs and FTC rules read here.