DESIGN: Jawbone Jambox Packaging
by Winston "Stone" Ford
The next generation in mobile audio is portable Bluetooth players, and headset maker Jawbone has made a splash with their Jawbox player. What strikes me more than the design however is their infusion of hip-hop culture into the packaging design of the product. San Francisco basedFuseproject’s “That was then…this is now,” concept is striking, with a 80s boombox opening up to the 2011 boombox of the future. Also of note–the design mimics a shoebox, almost like those fresh pair of kicks back in the day. It’s minimalist and to the point, and has won a Dieline Award for packaging design.