My Bay Area (Brooklyn based) homies of iLL-Literacy are always thinking outside of the box. Literally. They just released some dope visuals to one one my favorite tracks of theirs called “Gentleman’s Kool – Aid”. Peep below.
Conjuring the power for the 90’s kid, iLL-Literacy breaks out with “Gentleman’s Kool-Aid,” a music video that stretches DIY to the limits. Featuring a hand-made nightclub diorama, action figures from their parents’ garages, and hallucinogenic red vines growing wild in the Grand Canyon, the video (shot mostly on a passé 8mm camcorder) is juxtaposed with reinterpreted 16-bit throwbacks that become increasingly psychedelic. The song, “Gentleman’s Kool-Aid,” questions the concept of manhood through conjured ego, adding another layer to the musicians’ representation of their experience coming of age at the same time as the internet. “Gentleman’s Kool-Aid” is filmed and directed by iLL-Literacy and Karen Lum (director of the Emmy Award winning short film “Slip of the Tongue”) with special effects and editing by Mandel Lum of Shia Productions.