SINGLE REVIEW: Beyonce – Girls (Who Run The World)

by Winston "Stone" Ford

Beyonce – Girls (Who Run The World)

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I remember sitting back at Washington DC’s Liv Nightclub one night, observing the crowd, and getting my drink on from the side of the wall. It was during a soul show–Little Dragon–I believe, where I first saw DJ Quartermane drop Major Lazer’s “Pon De Floor,” and the mostly Black audience goes crazy. From that point on, I knew that the hipster anthem was a crossover anthem as well.

From that point on I would watch as DJs would sneak this track in at various club nights, and I would watch the reaction of the crowd. It must be something in the drums that makes the people go crazy. Diplo and Switch have created a monster. Questionable and controversial video be dammed.

Flash forward to 2011. Diplo now rocks tailored suits and performs around the world from his new base in LA, and his (and Switch’s) drums have been sampled by not one, but two Hip-Hop/R&B artists. First it was Swizz Beat’s use on Diddy Dirty Money’s “Ass On The Floor,” and now it’s the backbone for Beyonce’s gurl power anthem Girls (Who Rule The World). Let’s face it, these drums are becoming the Diwali Riddim of this decade.

Let’s face it, this re-interpretation of the song is somewhat lazy. With Swizz, at least he layered new synths on the top making a completely different song. But what do I know? This song is a bonefide hit. Laced with girl power messages (How we smart enough to make these millions/Strong enough to bare the children), this track will be the favorite of you girlfriend, daughter, and mom by the middle of July.

Diplo and Switch are set to be introduced to a whole new generation of listeners. As the mainstream is trying to get those hipster dollars, none of your sacred indie producers are safe. Welcome to 2011.

2.5 out of 5

  • YuYme

    I don’t like this song. Although the track is cool and I know it’s the ‘in’ thing, I still find nothing newly-innovative about this song on a whole. Her vocals are nice and I know the video will be tight, but bleh.

    I was really hoping Beyonce would come with something a little… a little less ‘booty shake’ish’ – and a lot more mature and at ease… “But what do I know”? Beyonce will sell a gazillion albums even if she dropped an all classical instrumental joint. She’s got it like that and I ain’t mad at her for it.

  • Marcus Dowling

    @YuYuMe: Michael Jordan won more championships when he learned how to shoot layups when defenses already respected his slam dunks.

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  • obamarocks

    Everybody go to Youtube!!! There is an unofficial remix with Nicki Manja on it. This guy name Fyuchur produced it. It is amoking!!!!!!!!

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