SXSW Artist Preview: J Cole


“I just lock, load squeeze/dog I’m on a higher level, I’m on the top of nosebleeds/N-ggaz say they sick but when they rock they don’t sneeze/Like the n-gga on the block waving his glock but won’t squeeze, please.” – J Cole

Not too many MC’s can say they graduated from St. John’s magna cum laude, was signed to Roc Nation by Jay Z and have worked with everyone from Wale, Drake and Jay Z to Rihanna, Monica and Reflection Eternal. Well, J Cole can proudly boast of all those accomplishments and then some. Born in Germany and raised in Fayetville, North Carolina, J Cole has been writing rhymes since he was 12 years old. Now, 14 years later, he’s one of the most sought after mc’s for guest spots and holds the title for owning one of the most anticipated releases for 2011. If you’ve never done the knowledge on J Cole, make sure you check him out while you’re at South by Southwest…you won’t be disappointed.

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J Cole will be performing on the BET Showcase, Thursday March 17th at Kiss and Fly (04 Colorado Street) with Miguel, Big Sean, Melanie Fiona, B.o.B, and Marsha Ambrosius.