SXSW Presents STLYE X
by Yvette Travillian
“New York has Fashion Week, Austin has Style By”
It’s the first month of the New Year and many people are beginning to feel the early vibrations of Austin’s SXSW 2011. I know I am! I’ve already started writing down names of some of the kick-ass bands I plan on seeing and discovering (of course I will share some of those names at a later time). However, this year it’s not just the music that I’m stoked about. One of my other favorite things about SX is its insanely zany fashion scene. Music and fashion have always been a dope mix and every March it seems as if that fusion gets even more creative and even more wayyyyy out there than the year before. Hell, alongside my ‘bands 2 peep’ list I’ve already started my ‘what 2 wear’ list as well.
The creative minds behind SXSW have also recognized the awesome burgeoning fashion scene – which is why on the eve of the 25th anniversary, they will partner with a company called Style X (pronounced Style By) to launch a brand new event showcasing the bundles of up-and-coming talent within the fashion industry.
Style By will take place at the Austin Convention Center on March 18 & 19. Included will be a pop-up retail showcase highlighting dozens of brands from around the world bringing the latest designs in screen-printing, women’s and menswear, street-wear, swimwear and accessories. Also, Style By will host multiple fashion shows, each celebrating a different segment of style.
So far Style X has only released a few names of some of these emerging fashion brands (peep them below) – but we will definitely be giving you more of the low-down as the days of SX draw near and the details emerge. For more info now go to the Style By website.
*X – Ray Jeans – Menswear*
*Tori Praver – Women’s Swimwear*
*Yours Truly – Women’s*
*The Jamie Marx Co. – Menswear*
*Tikkr – Accessories*
*Keds – Footwear*