I’ve been following Wiz Kalifah for years now, ever since he hit me up with a personal email via MySpace. Since then, his career has been up and down, but this past year he struck gold with a grassroots social media and marketing campaign, which should be studied by any upcoming rapper in the game.
When I was in Atlanta this past weekend, he’s track “Black and Yellow” dominated the radio, and rightfully so. This catchy track now has a video, which shows love to his hometown of Pittsburgh and Steelers. Check it.