If you’ve never heard of Rugz D. Bewler, might I suggest to you to open your ears beyond your normal medium for music. This brother is talented, and may just very well be the next Harlem representative for rap music.
It is not a secret that DD172 is known for bringing artists together, especially those in the underground arena. Through the visionary mind of Damon Dash, artists such as Curren$y, Whiz Khalifa, Peter Hadar, and the likes, have all become a part of the conglomerate under the Creative Control umbrella. The highlighting of such “underground” artists is what makes Creative Control, BluRoc records, and Dash so successful in what may seem as an overlooked market. Artists such as Rugz D. Bewler are able to capitalize on such a market under BluRoc records and take advantage of what could very well be their “niche”.
Monday, October 21, 2010 was the day that Rugz received the opportunity to showcase the talent to hip hop heads, bloggers, colleagues and friends. With his daughter by his side (who was the most adorable as she tugged on her daddy’s pant leg for him to lift her), he thanked everyone for coming out and supporting his movement. “The only person that can save you is yourself…the only person that can make you a star is yourself,” says Bewler, as he describes what the meaning of his new project title, Save Bewler, is about. As the deejay began to play a few tracks, you can see the audience bopping their head to beats and listening attentively to the words. Bewler himself, daughter in toe, walked around to take pictures and give personal greetings to each and every one of his invited guests. When asked by Couch Sessions what it is he wants people to take away from his music, his response was “Familiarity. We don’t have that anymore with music that we grew up on. I’m trying to bring back that familiar feeling.”
The listening party migrated downstairs for live performances which promised to be not only entertaining, but creative. Two bands from Japan opened the set: RETROS and Hedge Hog. The tone was set. Heavy drum beats, electric and bass guitars alike, these two bands ripped a new hole into the DD172 studio. Ski Beatz was the DJ for the evening, as he was backed up by the Senseis. Najj, another underground artist performed and ripped shop as well. Then it was Rugz turn. With is dark glasses, khakis and sweater, Rugz showed why Harlem was still alive. Every track he did had the audience’s attention and full on participation. His flow was confident and he made his presence known. There is a reason why Rugz is the new hood representative.
Save Bewler is a good introduction to this brother if you haven’t already heard about him. The lyrics are honest and from personality to music, the guy is one to definitely look out for. Make sure you support the artist and cop his new project.