Kid Cudi, Best Coast, and Rostam Batmanglij of Vampire Weekend have teamed up with Converse (yep, the shoe company) to deliver a smokin’ track called All Summer” just in time for the hottest time of the year. It appears Converse is looking to bring its brand to the forefront of pop culture by becoming more involved in promoting/producing various genres of music using the “Three Aritsts, One Song” theme. This is the second of such efforts, the first being “My Drive Thru” which was released two years ago and involved Pharrell Williams of N.E.R.D., Santigold, and Julian Casablancas of The Strokes.
The track opens with a harmonious intro and then Kid Cudi’s lyrics start in with a thumping bass drum kick beat. The chorus features the vocals of Bethany from Best Coast accompanied by some fast surfer punk guitar. The overall production by Rostam maintains that breezy Vampire Weekend sound with the similar use of harmonies. I believe the hip-hop rhymes of Kid Cudi, the surfer punk style of Best Coast, and the harmonies of Vampire Weekend blend together nicely to form a very unique hybrid of musical style. It definitely makes for a great soundtrack to enjoy this summer with your car stereo blaring and windows down.
There’s also a very well done video where the principle players all wear HUGE masks of themselves.
Track is available for free download at Converse.com.