Recently Kanye West’s Sony Music imprint, G.O.O.D. Music, has been all over the blogs due to its alleged “G.O.O.D. Music Day” on September 14, 2010. On this day, G.O.O.D. Music members Kanye West, Kid Cudi, Consequence, and Big Sean are all planning on releasing their latest CDs. A lesser known event on September 14 is the release of the mixtape The Fear of God by Clipse member Pusha T. The Fear of God will be Pusha T’s first release without fellow Clipse member, and brother, Malice and will be part of a lead up to his solo debut album yet to be named. A lot has been made of the coincidence that Pusha T’s mixtape release and G.O.O.D. Music day are purportedly to happen on the same day, and many think that this coincidence is a indication that Pusha T is going to be the newest member of the G.O.O.D. Music team.
The release dates are an unreliable concurrence to be basing such a conclusion off of, but in a recent interview with MTV Pusha T insinuated that more will be happening than just the release of his mixtape, “I mean, you know. I been to Hawaii. Hawaii is a nice place. Good music is made down there, ya know. So, yeah, I was there. I can’t say too much about that. I think everybody’s gonna be in for a big surprise. A very big surprise.” (with Hawaii being the well-known enclave for Kanye’s recent musical production.) Before that statement Pusha also said in regards to the potential G.O.O.D. music day that its “A great day for music, but it’s a ‘good’ day,” putting extra emphasis on ‘good’ and adding to the speculation that Kanye is indeed going to add him to his squad. At this point it is all conjecture whether or not Pusha will be joining one of the most (if not THE most) influential and prolific groups of artists in hip-hop today, so until that is announced or denounced, all we can do is consider the good and the bad of this potential hip-hop merger.
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First up are the the negatives, which are few and far between (it’s hard to argue with a prolific rapper joining forces with equally prolific group). One con though is that adding another artist to the G.O.O.D. label dilutes the group even more. Aside from the main hit-makers of the label (‘Ye, Consequence, Cudi, John Legend and Common) there are still members such as Sa-Ra and GLC that have yet to make it big, and adding Pusha is going to lessen their chances even more. Pusha T is already an accomplished rapper and will use up some of the limited resources of G.O.O.D. Music, so anyone who is a fan of the lesser-known members of Kanye’s collective won’t be happy if Pusha gets signed. Another downside of Pusha joining G.O.O.D. is that it will undoubtedly affect his work with his brother as a member of Clipse. There is no doubt that Pusha T is pursuing a career as a solo artist, the future solo mixtape and album attest to that, which means that he is focusing less on making music as a member of Clipse. If the deal and relationship with G.O.O.D. music actually works out, Clipse’s days could be numbered to all the Clipse fans’ dismay.
The pros of Pusha T joining the G.O.O.D. Music crew far outweigh the cons. Pusha is going after a solo career, so why shouldn’t he do it with highly talented and supportive label mates? He has proved throughout his career with Clipse on their CDs Lord Willin’, Hell Hath No Fury, and Til the Casket Drops that he has the skills, motivation, and fan following to be a highly successful solo artist; and its hard to imagine him doing anything else but succeeding with the likes of Kanye West supporting him along the way. Another benefit of Pusha joining G.O.O.D. Music is the collaborations that could result. So far, Pusha T (with Clipse) has only worked with Kanye on their song “Kinda Like a Big Deal” which was one of the most enjoyable tracks on Til The Casket Drops. If he joins G.O.O.D. I think its safe to assume that more collabos with Kanye will result, and the potential for collaborating with Kid Cudi, Consequence, and Big Sean among others is reason enough as a music fan to be fully supportive of Pusha joining that team. Aside from Pusha benefitting from joining Kanye’s label, G.O.O.D. would profit as well. They would be gaining a battle-tested rapper who brings a grittier edge to their group. Although Pusha has moved away from the coke-centric raps of Hell Hath No Fury to more positive topics, he will still add a fresh, unidealized element to a group of artists that is for the most part missing that component of rap. In other words, Pusha T’s relationship with G.O.O.D. Music, if he does join, has a very good chance of being a symbiotic one, with both parties benefiting from each other. For fans of Pusha T, G.O.O.D. Music, and good music alike, this potential is hard not to get excited for.
In the end, both Kanye West and Pusha are successful rappers and businessmen and both know what is best for themselves. If Pusha joins forces with Kanye & Co. that means that Mr.West is willing to supply Pusha with the necessary resources and time in order for him to do his best, and that means the fans will reap the benefits. Ultimately, we will have to wade through rumors and insinuations until September 14 to see what (if anything) happens.