The people from Ray Ban just hit me up with one of the dopest ideas in advertising right now. Called Rare Finds, it’s an “augmented reality” experiment which bridges both the print and digital worlds. Essentially, you find the Ray Ban ad in such magazines as SPIN, FADER, NYLON Maxim, etc and hold up the ad to your webcam at Ray-Ban.com/rarefinds to unlock special content, videos and chances to win VIP prizes to concerts such as the Maxim Summer Music Experience in Chicago and the SPIN 25th Anniversary concert in NYC. Very good look!
Instructional video below! Hit me back and let me know what you think about the concept!