AMAZING concept from The Grammys and TBWA\Worldwide to promote the 52nd Annual Grammy Awards which take place on January 31st in Los Angeles.
The video and interactive campaign is one of the most innovate uses of Social Media I’ve seen so far. By going to http://www.wereallfans.com/, you can see real time Tweets and YouTube videos which make up a collage of such artists as Beyonce, LL Cool J, Black Eyed Peas, and more.
The Couch Sessions will be in LA Grammy Weekend! Check back here and on Twitter the weekend of January 29th – 31st!