I am a huge fan of interesting promotional tools. The Red Stripe USB flash drive. The HBO Cube. The free jar of Patak’s Tikka Masala Curry that was handed to me at Adams Morgan Day after a cooking class. They’re fantastic. So when I came upon the art decorated armored truck that was sitting in front of Ben’s Chili Bowl for a few hours this morning, I figured it would be worthwhile checking out.
It was an marketing campaign for the movie Armored (starring Colombus Short, Laurence Fishburne, Matt Dillan, and a slew of other well known actors…click on here to watch the trailer). The truck was open and you could get in it to watch the trailer for the movie. You could also get a free poster. I’d already seen the trailer for the movie on Apple.com’s trailer page, so I didn’t really want to get in the truck. However, I did want to photograph it, because the art work on the sides was done by the great tattoo and street artist Mister Cartoon. If y’all don’t know his work, you better learn quick. He’s one of the best artists out of the West Coast right now.
The truck is in DC for the weekend and will be featured in the Howard Homecoming Parade. According to IMDB.com, the movie Armored will be released in movie theaters nationwide on December 4th.