Comments on: Saul Williams On “Selling Out”….In DC on Monday

By: Selling Out is Good: Saul Williams Racks up $$$ from Nike Commercial : The Couch Sessions

Tue, 15 Apr 2008 19:53:55 +0000

[...] a history of running sweatshops and List of Demands is about reparations), but like I said before, this move was for the greater good and it finally seems that everybody is happy. (via Ad Age) Share and Enjoy: These icons link to [...]

By: himalaya

himalaya — Mon, 07 Apr 2008 10:55:07 +0000

wait a minute…

saul williams sold 28,000 copies

28,000 x $10 = 280,000

somebody’s gettin’ rich

and yeah, $80,000 isn’t paltry. without apple, who in the hell would buy a yael naim record??

By: Stone

Stone — Sat, 05 Apr 2008 15:25:22 +0000

Rafi,

I know that TV commercials are the best way for an artist to get on a national and international stage, but Apple lowballed both of these artists payments because they knew that any artist would jump at the chance for the worldwide exposure that a Mac commercial would bring them.

Depending on the artist, product and scope of the launch campaign, most artists get about $300,000 for use of their songs in commercials, so $80,000 is pretty paltry compared to what they could have gotten.

By: rafi

rafi — Sat, 05 Apr 2008 06:04:59 +0000

80k doesn’t sound paltry to me, particularly on top of all the promotion those apple commercials gave the artists.

How much do you think some unknown musicians should be getting for their music being in a commercial?

At some point it would stop being financially feasible for advertisers to use the music.