What Am I Going To Do With 50 Subscriptions to Vibe?
by Winston "Stone" Ford
The first person to guess in the comment what movie that line is from (its an easy one) will get the Beautiful Mindz promo CD, featuring Dudley Perkins, Georgia Anne Muldrow and DJ 2Tall.
I’ve been a subscriber to Vibe Magazine for damn near 10 years now, but in that time span, the magazine has went from one of the best magazines in Black culture to an absolute shell of itself that’s trying to catch up. Really, the only reason I still subscribe to the magazine is because they keep giving me the this unbelievable 2 years for $11.95 rate, but even now I have to question….is it worth it?
Let’s be honest, the Mimi Valdes era at Vibe was a straight disaster. The magazine garnered backlash from its longtime subscribers (such as myself) for trying to chase the 106 and Park crowd, as well as longtime employees of the magazine (read the Bitter Vibes archives) . They added the Vibe Confidential section and tried their hardest to imitate Concrete Loop, but by the time they went to press all of their gossip “news” was old anyway.
The Danyel Smith era is getting better for Vibe, but it’s almost too little too late for me. Even with new leadership the magazine seems to try and reinvent itself every month.
So is there still a decent magazine for a middle class “urban” demographic? Fader? XXL? Complex? What are y’all reading these days?