What Ever Happened To…Cool Breeze?

Cool Breeze feat Outkast and Goodie Mob – Watch for the Hook

With all of the praise and appreciation that’s given to the Dungeon Family, I consider the collective a sad case. Why? Well, for every platinum success (Outkast, Goodie Mob), there were platinum misses (Joi, Sleepy Brown, Killer Mike). And unfortunately, the “second generation” artists of DC, Scar and Janelle Monae, seem to be going down the same path.

Now, I don’t blame DF for this. They are the best ensemble of black musicians since the 70s. But unfortunately, major labels just don’t see this type of artistry in terms they can understand.

Which takes is to Cool Breeze, the man who invented the term “Dirty South”. The First Generation DF member and Atlanta MC came out strong with “Watch for the Hook,” with a video that played off of Reservoir Dogs perfectly, with assistance from Andre 3000 and Big Gipp. The vid made a splash on MTV2 and BET, but “Hook,” never took off on radio, and his first album East Point’s Greatest Hits was a dud commercially.

Its sad. Like most great rap albums, the public never caught on to the brilliance that was East Points Greatest Hits. You would be surprised that Outkast fans didn’t take notice of this album since it essentially packaged Outkast’s eccentricity for a “street audience.” I hate to use the term “clever wordplay” in an album review cause its a cliche, but Cool Breeze used words and rhymes just as efficiently as…lets say Luda. Please take a look at this album before you diss the South again.

As for Breeze, the rapper went silent after EPGH, but he’s making moves to resurrect his career. He provided a verse on the awful Bubba Sparxxx single, “Clairmont Lounge,” as well as some shitty Southern mixtapes. I see Cool Breeze dumbing down his rap career to compete with the Southern rap thats already on the airwaves. And we all know that’s a bad look.