Sony WTF?

So this isn’t exactly music related, but I thought it might be interesting to point out.

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According to the internets there is more to the ad campaign than than the picture above. It’s for the new “white” PSP and it’s supposed to be fighting with the current “black” PSP. The “black” gets to choke the “white” PSP. Woo Hoo?? What do y’all think? (via Digg, PS Forum)