Can I Read Vibe Again?
by Winston "Stone" Ford
So we all know its true: Vibe Magazine fell off under the tenure of Mimi Valdes.
I don’t know what it is, but there was something about Vibe that was missing once she took over. The gossip section seem to double in size, but since Vibe is a monthly it was always 3 weeks to late. The “Next” section always seemed to be the best part of the magazine to me, but lately its just been profiling record label’s pet projects and weed carriers. And Bobbito is interviewing dudes who aren’t even in the same area code when it comes to musical knowledge.
And who in the hell is getting a cover these days? Bow Wow and Ciara? WTF? True, putting petty little pop stars on your cover will sell on the newsstands (Vibe’s newsstands sales were 8.1%), it will alienate older readers (hence, Vibe’s subscriptions were down 2.8%). Talk to anyone in a business class. You want paying subscribers over some dude who might buy your magazine just because Lil Wayne was on the cover. (No disrespect to Weezy, of course. I’m just using him as an example)
Still, the fate of Vibe ain’t that bad when you think about it. They could be The Source. Even still, the powers that be saw that magazine doing down a slippery slope. The drama that supposedly went down behind closed doors probably had something to do with it as well.
So I was going to let my circulation of Vibe expire at the end of the term, and just chalk up the money and subscribe to The Fader. I used to get Fader for free when my homeboy worked there (plus I used to swipe them from Miss Hipstah), so I still can’t fathom the fact of sending them a $20 check for a bi-monthly magazine. But it seems that almost anything is better than Vibe these days.
What do y’all think?