LL's Lookin' Out for the Ladies With New Film Deal
by Winston "Stone" Ford
LL Cool J is looking to tap into the pockets of black female moviegoers via a multi-picture deal with Lions Gate Films.
According to The Hollywood Reporter, the rapper/actor will get a producer's credit for each film, the first being what is described as an “urban remake” of the 1987 Michael Douglas hit “Fatal Attraction.”
With this and at least two other projects it plans to develop alongside the “Attraction” remake, Lion's Gate hopes to appeal to the black female market, which it sees as an often ignored segment of the movie-going population.
“We are not looking to develop gimmicks but make real movies,” says Michael Paseornek, Lion's Gate's president of production. “LL has a huge following and is very credible with women.” Paseornek also made it clear that he would ideally like to roll out two LL films a year (budgeted at $10 million) depending on marketplace response.
Naturally, LL couldn't be happier.
“This is the perfect transition for me as I can now pour all my energy and creative juices into this fresh and exciting producing venture,” he says.