Go Back To Skool. Old Skool
by Lady Glock
It always saddens me when I see great hip hop tracks being rehashed in TV commercials. Especially when they're commercials geared to kids who weren't even born when the track came out.
Case in point: Black Sheep's “The Choice is Yours” which was recently Shanghai-ed by JCPenney. Not only is the family department store ruining the song, they are also selling their clothes through breakdancing. Their All Access Back To School Ad Campaign is essentially a step by step (literally) instruction guide for kids, ages 4-13, to learn how to “bust a move”. They also have a bobblehead doll whose name is creatively “Bobblehead” as a mascot.
For the actual commercials, JCPenney hired music video director X and choreographer Fatima to “make the ads more identifiable with young people”.
You may actually recognize one of the dancers from the commercials. It's the same little pigtailed pre-teen who we last saw showing her stuff off in Missy Elliot's videos “Work It” and “Gossip Folks.” Turns out her name is actually Alyson Stoner. No jokes people. She even has her own website. And yes. She's too young to remember Black Sheep.
I wish I could say that this is just an isolated incident where a company is using great music and dance moves as a way of marketing. But y'all know that's not true. This is just one of many incidents where this occurs. And it certainly will not be the last.